June 24, 2022
MORE THAN STUFF: FROM SWAG TO MERCH
By Rich Stoehr
SanMar U Contributor
originally published More Than Stuff: From Swag to Merch | SanMar U
“We should make a t-shirt that says MERCH > SWAG.”
This idea came from Kristin Kenny, a Territory Manager at SanMar, near the end of a lively conversation with several SanMar salespeople. The concept was an immediate hit. My response wa…