Need Help Deciding Which Type of Merch Is Best?
By Dr. Monique Stanfield, Psy.D.
So, you’re the one responsible for getting the Merch for the big event!
WHAT NOW?!?
You might already have an idea of what you want, or even merch you’ve used in the past with success. However, you might also be scratching your head wondering “where do I start?”
There are a number of things to take into consideration when choosing your merch.
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TIMING.
How quickly do you need it? This is a big one! Not all merch is created equal in terms of availability, time it takes to manufacture, and delivery time. Depending on what you choose, your merch could literally come from across the world, which can take time. From experience, we generally have an idea of how long something might take, but if you need something really quickly, we need to look at options that can arrive in time for your deadline.
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BUDGET.
The ‘B’ word. Also an important part of the equation. How much you can spend is one thing. But the quality and quantity of merch may be limited by your budget. You might want a specialty item for a select group of people, with a higher cost per unit. Or, for the same budget, you might want merch for hundreds of people, at a lower cost per unit. We will help you figure this out to get the best bang for your buck!
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MESSAGE.
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What is the personality of your company? Are you a professional company with a serious, no-nonsense message to convey? Are you a professional company with a playful image wanting merch that says “We’re serious, but we came to party?” Either way, we can help find the merch that best matches that message.
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INTENT.
Remembering our Blog from June More Than Stuff: From Swag to Merch | SanMar U, we firmly believe MERCH is different than SWAG. Do you want an item with the sole intent to have something to pass out at an event? Or, do you want to use the products for intentional marketing and branding of your company?
When it comes to finding the perfect merch, it can indeed feel overwhelming when you don’t know where to start. Feel free to reach out to one of our Marketing and Branding Merch specialists when faced with the task and as always visit Swizzle (swizzlestory.com) for more information.
You have a unique story to tell, and while we can do the ‘ordinary’, we encourage you to allow us to make YOUR Merch extraordinary with the thousands of unique items at our fingertips!
By Swizzle staff contributor Dr. Monique Stanfield, Psy.D.
