If you’ve followed our social media posts, you might notice that Swizzle LOVES pets.
We have an “open dog” policy at the office and we love when pups walk through the door. You may have also noticed that many of our posts include our fury friends, and guess what, the posts that include animals are always our MOST VIEWED posts! There are many good reasons that animal posts are so pupular (pun intended).
So for this month’s blog we wanted to share just 3 reasons Animals are used in Marketing and as a bonus, 5 of our FAVORITE PRODUCTS for our fury friends.
- Emotional Responsivity. Most humans have an emotional response to animals and it is no secret that marketing companies use this connection to play with our heart strings. For example, think about the brand using the Clydesdale, and another with the most famous mouse of all time. By pairing an animal with the brand, companies are subconsciously creating a positive connection to their brand.
- The type of animal also plays an important part of conveying the image of the brand. For example, the Clydesdale represents power and tradition, while a cuddly animal may convey gentleness or innocence, and a wild animal may portray strength or courage.
- Research suggests that consumers are more likely to remember a commercial or an ad when an animal is used, and in fact, people are more likely to look at an advertisement when an animal is pictured, and tend to look at the advertisement longer.
In honor of our fury friends, we’ve compiled a list of just a few of the hundreds of items that are available for pets. These are great promotional items and trending as well.
- These Pet Wipes speak for themselves. They are alcohol free and safe for cats and dogs.
2. Doggie Bandanas. This innovative, easy-on, easy-off wearable is perfect for taking your furry friend on walks and adventures. Bandanas are a versatile and fashionable accessory that’s not just for people but can also be paired with four-legged friends. Available in various sizes and colors.
3. Silicone Pet Bowls. Keep your pet hydrated and fed wherever you go with this collapsible, silicone pet bowl! Available in various sizes and colors.
4. Poop bag dispenser. Refillable compartment with 20 disposable bags, easily attaches to a leash or belt loop.
5. And to not forget about our friendly felines, how about a plush catnip toy.
If you’re interested in trying out a pet-related promotional item, please reach out to one of our Swizzle staff for their expert knowledge and pricing. We LOVE what we do.
Swizzle Reno – Swizzle Brand Solutions Reno
This article was written by
Swizzle staff contributor
Dr. Monique Stanfield, Psy.D
